And now Satoshi Kanazawa’s lost his blog and his profile page has been deleted from Psychology Today’s website. His article and unqualified research on unattractive black women sent off a fury of protests online. 75,000 people blew up Psychology Today via email, Twitter and Facebook. Some even rang Psychology Today’s telephones off the hook.
When all was said and done, Psychology Today sent an email to ColorofChange.org and informed the largest online African American political organization that Kanazawa’s work won’t appear on their site any longer. Psychology Today even said they’ve instituted new rules to prevent inflammatory content in the future.
People who hadn’t heard of Kanazawa were sharing the text in question, their hurt, their ire and disbelief that Psychology Today endorsed the piece. They demanded Kanazawa be fired. Students at Kanazawa’s other day job, London School of Economics, have also called for Kanazawa’s resignation.
Kanazawa concluded, based on a study in which several persons were interviewed, that black women were objectively less attractive than white, Asian and North American women, though they "subjectively consider themselves to be far more physically attractive than others".
"Black women are significantly less physically attractive than women of other races," said Kanazawa, who works at the London School of Economics.
"The only thing I can think of that might potentially explain the lower average level of physical attractiveness among black women is testosterone. Africans on average have higher levels of testosterone than other races," he explained.
The claim that blacks are unattractive, while offensive and backward, has not come as a surprise to at least two local academics who said that years of independence from slavery has not changed people's perception of blacks.
Neither does it surprise counsellor Carla Brookes, who said the way some black women behave, dress and act fuels a perception of "the fat, loud video model type with loose morals".
"You can't blame people sometimes for judging us the way they do," Brookes said. "We cuss, we fight, we're loud and we act like we're proud of it!"
Noted Sociologist Dr Orville Taylor said the "seasoning" blacks underwent during slavery has caused many to look at blacks in a negative light, despite our achievements since independence.
"I am not surprised by any type of survey or psychological research that points to negative self-imagery (especially) when you juxtapose that against the bleaching phenomenon which is not about people trying to become white, but about people establishing a pattern of beauty that they aspire towards," he said.
He explained that like a curry stain, the effects of slavery which saw many blacks humiliated and exploited under European rule cannot be reversed overnight.
Kanazawa has been offensive before. He's blogged that criminals look different from non criminals (OJ Simpson, according to Kanazawa looks like a criminal.”) He had an epiphany when he blogged that all women are essentially prostitutes. In the past, offended readers emailed Kanazawa rather than his editors.
Kanazawa’s blogs, for as long as Psychology Today has published them (a little over five years now) have always been controversial, racist, sexist, and unfounded. Most of his blogs are hypotheses on human nature (or why men and women do the the things that they do). Readers are drawn into Kanazawa's ideologies because his notions offer one explanation for human behavior in our contemporary culture and its current setting.
As it stands, contemporary culture is obsessed with beauty and cosmetic surgery has proven itself recession proof. Celebrity lifestyles generally support many of Kanazawa's theses and much of Kanazawa's audience are celebrity and people watchers.
Kanazawa wrote about beauty, women, motherhood, men, and dating. All of which were big hits with contemporary online readers.
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